WHY SHOULD I NEED TO USE FACE SERUM?
Confused by serums? You’re not alone—many wonder what exactly a serum does for skin, as well as what benefit they have versus any other product in your routine. If you haven’t added one to your routine yet, we’ll help you understand why they’re worth considering—and if you use one now but aren’t sure if you should continue, these tips will explain why you should keep using it!Why You Should Use a Serum
While it’s true that every product in your routine should contain a skin-pleasing array of antioxidants and cell-communicating ingredients, you should have higher expectations of your serums. Why? Because the best serums are concentrated with anti-aging ingredients there just simply isn’t as much room for in a moisturizer.
Serums differ from moisturizers in that they don’t "make room" for traditional emollients or thickeners—these are the ingredients that create a lotion or rich cream texture. Likewise, serums won’t contain sunscreen actives like a daytime moisturizer would. Instead, serums use that extra space to pack in other beneficial ingredients or even more antioxidants than any other product in your routine.
A serum won’t replace your daytime or nighttime moisturizer, but they will boost your anti-aging results and overall skin health when used morning and evening. Exception: If you have oily skin (and thus don’t need extra moisture), a well-formulated serum may work well as a double-duty product that replaces your PM moisturizer!
Serums Have Greater Anti-Aging Benefits the Longer You Use Them
Finding a good serum is akin to starting a long-term relationship—the real benefits come from sticking with your serum day in and day out. While you will likely see some improvements right away (as their antioxidant-rich formula soothes redness and brightens skin), over the long term you’ll see signs of damage fade and skin will look and feel healthier and firmer, too!
Like interpersonal relationships, however, it’s important to be skeptical of superficial serums! By "superficial", we mean serums that are made up of trendy anti-aging ingredients that don't have any legitimate research behind them and won’t do much more than waste your money and time.
Instead, look to serums with the anti-aging ingredients that are proven effective based on a large number of independent, peer-reviewed research. Such substances include potent, stable antioxidants (notable ones include vitamin C, green tea, and resveratrol) and cell-communicating ingredients like retinol and niacinamide.
You Can Never Be Too Young to Start Using a Serum
It’s common knowledge that eating a balanced diet and exercising keeps your body healthier and younger-acting as you age. With that in mind, would it make sense to wait until you are unhealthy and in your 50s or 60s to start a healthier lifestyle? Not at all—and the same is true when it comes to anti-aging for your skin!
Start using products loaded with these types of impressive ingredients before signs of damage occur (it's never too soon) and you'll be on track for a more even complexion and firmer, healthier skin as you age. Your skin never "gets used" to these types of ingredients, just like your body never gets used to eating healthy foods.
Of course, these ingredients do work even after skin damage starts showing up, but without question, sooner is better than later!
Serums Can Target Specific Concerns
Brown spots from too many days in the sun (or post-breakout red marks) require treatment combinations that prevent and repair. Serums can play a critical role in fighting these concerns by helping to impede damage that can prolong the life of such discolorations, and they’ll also help skin repair itself so it can heal faster.
Of course, to keep discolorations from getting worse, you’ll need to keep your skin protected by using a broad-spectrum SPF 25+ sunscreen every day. For more on the best methods for treating an uneven skin tone, see our Expert Advice articles or YouTube Live Chat on the topic!
Note: We’re sure you want brown spots gone today, but be patient with your serum and treatment routine. Just as it took time for those fine lines and sun damage to develop, it will take time for your serum to repair them—most can expect results in 6–12 weeks.
Hope Cheung
Sales Manager
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